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How I know you’re full of it about ROI
I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media and bloggers. ROI is a mathematical formula, with results...
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Online, offline and the Berlin Wall
In one of those great moments when an online acquaintance suddenly appears in front of you offline, I was thrilled last week to meet the person who sent me this bit of the Berlin Wall. It was part of...
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No one said it would be easy
Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official...
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4 ways to connect with travel bloggers besides pitching them with email
Reporters at the 1913 World Series (courtesy Library of Congress at Flickr Commons) Sure, those who want to get their destination, hotel or business in front of travel bloggers can email-bomb whichever...
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You can bring clean water to Haiti through Passports with Purpose 2012
Washing with clean safe water (courtesy Passports with Purpose) How often as a traveler have you gone to a country where you were warned not to drink the water, not to swallow any when you brush your...
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How to find travel bloggers? Go where they hang out, online and off
To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I...
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My thoughts on the TBEX 2013 travel blogging conference
Talking about Twitter chats at TBEX Toronto 2013 (courtesy Leslie McLellan) My relationship with the TBEX travel blogging conference dates from the second one in New York (kind of a pickup ball game...
View ArticleNot saying something negative is still saying something
This comment in a Facebook Group is why I worry about objective coverage from press trips and fam tours: Travel blogger: “We had a AWFUL stay at a well-known place. I told the PR person that I could...
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How to find your locals on Instagram
Screenshot of VisitOKC (the Oklahoma City, Oklahoma CVB) Instagram rodeo photo While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know...
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What kind of blogger coverage is best for you?
Blogger outreach advice from @SheilaS during #blogchat It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a...
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